About Julian Guzman

Entrepreneurial Business Coach & Author

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Forged Through Experience

Julian Guzman is not just an entrepreneurial business coach; he is a guide who has navigated the challenging terrain of business and life, discovering the core principles of success through direct, and often demanding, experience. His insights into the 10 essential entrepreneurial traits are not merely academic – they are lessons learned and validated through personal trials and triumphs.

Julian's work is rooted in a deep understanding of the entrepreneurial journey, further enriched by a strong academic foundation. He holds a Bachelor's degree from the prestigious Higher University of San Andrés (UMSA) in Bolivia, where he also distinguished himself as a professor's assistant for three classes over several years. After coming to America and mastering English as a second language, he earned his Master's degree from the University of Phoenix, with a minor in Accountancy. This diverse educational background complements his real-world experience. He emphasizes that mastering the mindset – understanding that "how you think is everything" – is the cornerstone upon which sustainable success is built. His approach is grounded in the reality that vision can adapt, mistakes are inevitable (though hard to accept), and persistence is born from the necessity of getting back up when life knocks you down.

Coaching Philosophy: Truth with Tact

Julian believes in being a "likeable" coach – someone who acts as a sincere friend, delivering necessary truths with profound tact and impeccable timing. He understands that addressing sensitive personal or business issues requires empathy and a keen sense of readiness. His goal is to empower entrepreneurs by fostering self-awareness and providing guidance that respects their individual journey, blending authoritative insights with inspirational support.

The forthcoming book, "The Entrepreneur's Mindset," and the planned digital series encapsulate this philosophy, offering a blend of formal knowledge, academic rigor, witty observations, and the inspirational power of a story well-told.

Mission: Turning Dreams into Reality

Julian's mission is to equip both aspiring and seasoned entrepreneurs with the psychological tools and strategic frameworks needed to transform their visions into tangible realities. By sharing the 10 validated traits and the lessons from his own "painful process," he aims to shorten the learning curve for others and inspire them to build resilient, successful, and fulfilling ventures.

Connect with Julian for a free 45-minute consultation to explore how his unique coaching approach can benefit you.